Fractional CMO for B2B Tech and SaaS Companies

30 Years of High-Tech Executive Leadership, Delivered Fractionally. We Provide the Strategic Blueprint, Team Alignment, and Execution Ownership Required for Predictable Revenue Acceleration.

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Eliminate Guesswork. Build a Predictable Revenue Engine.

Are you facing these common growth-stage challenges? We provide the solutions.

Problem

Inefficient Spend

Is your marketing stuck in 'shotgun' mode, wasting capital on unprioritized efforts?

Scaling Risk

Are you trying to scale before the engine is truly ready, risking costly failures before IPO or acquisition?

Leadership Gaps

Are you lacking senior leadership that can seamlessly weave together sales, product, and operations?

Solution

Data-Driven Prioritization

We make tough prioritization calls, align budget strictly with highest-impact opportunities, and ensure every marketing dollar drives profitable revenue and lowers CAC.

Advanced Scaling Blueprints

We reimagine and rebuild demand generation funnels and GTM architecture for massive, predictable scalability, transforming marketing from a cost center into a growth engine.

Execution Ownership

Get senior leadership without the commitment and risk of a full-time hire. We don’t just plan—we oversee execution across funnels, branding, campaigns, and data analysis.

Full-Stack CMO Services

A holistic approach covering strategy, execution, and team alignment to ensure sustainable growth.

GTM Strategy & Positioning

Clarifying positioning to eliminate wasted budget and developing brand strategies that drive market differentiation.

Predictable Revenue Engine

Managing execution across the entire MarTech stack, internal teams, and agencies to deliver measurable ROAS and CPL.

Internal Capability Building

Actively integrating into company culture to coach and mentor existing marketing leaders for long-term sustainability.

Financial Accountability

Precise budgeting, tracking, and metric reporting focused on KPIs to prepare for critical milestones like IPO or acquisition.

Decades of Institutional Rigor. Zero Full-Time Risk

A fractional executive model has tangible benefits.

Fractional Efficiency
Hire me on your schedule. No full-time salary, no ongoing commitment, no bloated retainer.

Proven Framework Architect
Deploy strategies that have survived and driven growth for multi-billion-dollar entities (Google, PayPal).

Owner of Execution
Unlike traditional consultants, I oversee execution to ensure strategic blueprints translate into actual results and lower CAC.

Flexible Investment:
Monthly engagements range from 10-60 hours of strategic oversight and execution.

100% Satisfaction Guarantee
Full refund of all fees paid if the client is not convinced by the direction and quality within the first 30 days.

The 4-Phase Acceleration Framework

Our structured fractional engagement process ensures we move from insight to execution quickly and effectively. Click each phase to learn more about the deliverables and outcomes at every stage of our partnership.

Phase 1: Diagnostic Insight

We begin with a deep-dive audit of your current marketing efforts, team structure, and market positioning. This phase is about gaining clarity to eliminate budget waste and identify high-impact opportunities immediately.

Key Deliverable: A comprehensive audit report and a clear positioning statement.

Phase 2: Architecture Design

Using insights from the diagnostic phase, we design a comprehensive marketing strategy and a detailed execution roadmap. This includes building out the system, tech stack recommendations, and defining key performance indicators (KPIs) for success.

Key Deliverable: A full GTM strategy, roadmap, and system build plan.

Phase 3: Accelerated Execution

This is where the strategy comes to life. We oversee the execution of campaigns, content creation, and demand generation funnels. Continuous optimization based on data ensures we are always improving performance and maximizing ROI.

Key Deliverable: Active campaign management and performance optimization reports.

Phase 4: Leadership Transition & Coaching

Our goal is to build enduring internal capability. In this final phase, we focus on coaching and mentoring your internal leaders to ensure a successful transition and long-term sustainability of the systems we've built.

Key Deliverable: A trained internal team and a sustainable marketing function.

Meet Your Fractional CMO: The Framework Architect

Strategic leadership from a high tech industry veteran across startups, large enterprises, and agencies.

Christian Hamilton is a Silicon Valley client services, marketing, sales, and business development executive with 30 years of account management and executive leadership experience. He helped build an agency that exited for $150M, led programs onsite at Google HQ, and has managed GTM and brand strategy for PayPal, Intel, and eBay.

He blends the rigor of big-company systems with startup agility to create scalable, predictable growth engines.

Specialties

SaaS

Fintech

Digital Agencies

GTM Strategy

AI-Driven Marketing

Exit Planning

Why Leaders Choose THG

Real leadership. Real accountability. Real results.

30 Years of Experience

30 years of marketing leadership in Silicon Valley.

Hands-On Leadership

Direct oversight of execution not just strategy.

Flexible Engagements

Flexible hourly or project based structure

Money-Back Guarantee

100% refund if not satisfied within 30 days.

A Scalable Framework for Account Growth

Investment is structured per enrolled account, scaled to your agency’s size and scope. Services are modular expand, pause, or adjust as priorities shift.